They’re using it as part of a broader relationship. “One thing to keep in mind is they’re using the jersey for generally new partnerships, which is incremental revenue.
“I think that’s accurate - obviously, every deal is going to be different, every market’s going to be different,” Wachtel says. Keith Wachtel, the NHL’s chief business officer and senior executive vice president, says he believes that figure is correct, as is the estimation that NHL clubs will earn between $5 and $10 million annually from their jersey ad deals. is reportedly worth $10 million annually. “I think the economics really rival naming rights partnerships for arenas.”įor frame of reference, the Capitals’ partnership with Capital One for naming rights to the team’s arena in D.C. So, for us, it’s a significant deal, it’s a significant opportunity that the league’s opened up for teams on the local level. The second one is participation in jersey entitlement. I think one is naming rights to an arena. “There are probably two really dominant opportunities from a partner standpoint, when you take a look at investment levels. Currently the president of business operations and chief commercial officer for Monumental Sports & Entertainment - which owns and operates the Capitals - Van Stone played a key role in securing the Caesars Sportsbook deal for his organization. “It’s pretty significant,” says Jim Van Stone of the jersey ad deals' financial benefit. But according to those who helped craft the league's very first one, all signs point to the sums being anything but slight. The moves usher in a new era of advertisements on NHL jerseys that figures to soon include the rest of the league’s 32 clubs, the league’s board of governors having officially approved the addition of jersey ads last August.Įxact terms of the deals haven’t been disclosed by the clubs.
The Blue Jackets and Penguins joined the fray just recently, Columbus announcing last month that glass-repair company Safelite will feature on their home, away and third jerseys next season, Pittsburgh announcing this week that healthcare company Highmark will feature on their home threads.
Cool nhl 20 club jerseys Patch#
The Washington Capitals became the first NHL team to announce a “jersey patch partner” late last year, their multi-year deal with Caesars Sportsbook reserving space for the betting company’s logo on the Capitals’ home and third jerseys for the coming campaign and beyond. When the NHL’s 2022-23 season rolls around, expect most, if not all, jerseys around the league to have a new addition stamped upon them, only a few inches wide but more far-reaching in their impact on the league’s clubs.
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